AS A FOUNDER LOOKING TO DIFFERENTIATE YOURSELF AMIDST THE THOUSANDS OF OTHER COMPANIES SOLICITING FUNDS, YOU NEED AN UNFAIR ADVANTAGE.
I am asked daily to invest, advise and/or make qualified introductions on behalf of food & beverage founders seeking capital.
However, few of these companies are positioned well enough, or have sufficient documentation to warrant any introduction to professional investors. Unfortunately, most founders are unaware of the criteria for patient and strategic investors.
The volume of these requests is overwhelming and the catalyst for hosting weekly office hours. My aim is to provide insights, feedback, resources, introductions and challenge assumptions – in a group setting where we can all learn from each other.
Over the past a decade, I’ve founded two food companies, founded and managed an early-stage venture fund, acquired companies, sold companies and advised on more than three-dozen transactions. My work revolves around strategic investors and family offices who are looking to find compelling investments in food & beverage.
AFTER VETTING NEARLY 10,000 DEALS, I AM UNIQUELY POSITIONED TO GUIDE FOUNDERS THROUGH THE CURRENT INVESTMENT CLIMATE TO SET THEIR BUSINESS APART AND ATTRACT CAPITAL QUICKLY.
Details
Weekly 1-hour group calls (Wednesdays at 10am Pacific)
Participant-driven topics
Weekly 45-min group follow-up Q&A calls (Thursdays at 10am Pacific)
Archived and catalogued recordings of all past calls (PENDING)
List of qualified resources
Community FB page for peer support (PENDING)
Introductions to investors and partners (when applicable)
Email support
15% discount on additional advisory services or project work
COST: $799 monthly subscription
What you will learn
Creating a distinct and memorable narrative
Business modeling
Differentiation within product categories
Setting a valuation
Defending a valuation
Deal terms and their implications
Building solid assumptions
Creating urgency
Understanding of risks
Risk mitigating options
Proper market positioning
Audience segmentation
Value drivers
Pricing strategies
Benchmarking and comps
Distribution options
Cash flow & investor return modeling
Team building
Advisory roles and compensation structures
Understanding the F&B investment landscape
Types of capital and expectations
I entered this industry as a founder and subsequently as a fund manager, my operational focus is what set me apart. After a dozen years, I’ve built a solid network of truest colleagues, advisor and relationships providing access to every facet of the food & beverage industry. It’s this knowledge and access that I’m hoping to impart on founders willing to invest in their success.