AS A FOUNDER LOOKING TO DIFFERENTIATE YOURSELF AMIDST THE THOUSANDS OF OTHER COMPANIES SOLICITING FUNDS, YOU NEED AN UNFAIR ADVANTAGE.


I am asked daily to invest, advise and/or make qualified introductions on behalf of food & beverage founders seeking capital.

However, few of these companies are positioned well enough, or have sufficient documentation to warrant any introduction to professional investors. Unfortunately, most founders are unaware of the criteria for patient and strategic investors.

The volume of these requests is overwhelming and the catalyst for hosting weekly office hours. My aim is to provide insights, feedback, resources, introductions and challenge assumptions – in a group setting where we can all learn from each other.

Over the past a decade, I’ve founded two food companies, founded and managed an early-stage venture fund, acquired companies, sold companies and advised on more than three-dozen transactions. My work revolves around strategic investors and family offices who are looking to find compelling investments in food & beverage.

AFTER VETTING NEARLY 10,000 DEALS, I AM UNIQUELY POSITIONED TO GUIDE FOUNDERS THROUGH THE CURRENT INVESTMENT CLIMATE TO SET THEIR BUSINESS APART AND ATTRACT CAPITAL QUICKLY.

Details

  • Weekly 1-hour group calls (Wednesdays at 10am Pacific)

  • Participant-driven topics

  • Weekly 45-min group follow-up Q&A calls (Thursdays at 10am Pacific)

  • Archived and catalogued recordings of all past calls (PENDING)

  • List of qualified resources

  • Community FB page for peer support (PENDING)

  • Introductions to investors and partners (when applicable)

  • Email support

  • 15% discount on additional advisory services or project work

  • COST: $799 monthly subscription

 

What you will learn

  • Creating a distinct and memorable narrative

  • Business modeling

  • Differentiation within product categories

  • Setting a valuation

  • Defending a valuation

  • Deal terms and their implications

  • Building solid assumptions

  • Creating urgency

  • Understanding of risks

  • Risk mitigating options

  • Proper market positioning

  • Audience segmentation

  • Value drivers

  • Pricing strategies

  • Benchmarking and comps

  • Distribution options

  • Cash flow & investor return modeling

  • Team building

  • Advisory roles and compensation structures

  • Understanding the F&B investment landscape

  • Types of capital and expectations


I entered this industry as a founder and subsequently as a fund manager, my operational focus is what set me apart. After a dozen years, I’ve built a solid network of truest colleagues, advisor and relationships providing access to every facet of the food & beverage industry. It’s this knowledge and access that I’m hoping to impart on founders willing to invest in their success.